For more and more companies, the customer is increasingly at the center of their activities. In sales management, this is also referred to as a customer-centric sales strategy. The focus is on the needs of the customer and the best possible solution to their requirements and problems, as the customer experience (customer experience) or the so-called "customer journey" represents a significant competitive advantage.
This focus on the Customer needs as well as the customer relationship is becoming increasingly difficult as the complexity of our customers' needs continues to grow.
With a consistent and contemporary strategy as well as a clear vision, it is possible to address the target customers and to bind them to the company.
At this point you will be supported by a carefully prepared CRM-strategy. The basis for the CRM strategy is a detailed analysis of the business strategy and goals as well as the company and sales processes. An essential point at this point is the "customer journey" and the "customer experience" with the own company as well as offered services.
The goal is to meet the customer at every point and to support him in fulfilling his needs or solving his requirements in order to achieve his business goals.
With the definition of the CRM vision, it becomes possible to define CRM as an ongoing process for customer acquisition and also retention. In essence, the CRM vision and the CRM strategy derived from it answer the questions about shaping the customer experience and sustainable loyalty to the company.
Ideally, companies and their sales teams are able to identify customer needs before the customer becomes aware of them. This makes it possible to pick up the customer personally at every point in both digital and analog form and to develop an individually oriented "customer journey".
MP Sales Consulting, with its more than 20 years of experience in the Sales Management, supports you in the development of your CRM vision.
Benefit from our CRM Consultingto evaluate the CRM solution that is right for your business.