CRM Vision

The CRM-Vision describes the target image, i.e. our expectation of a future state in which everything works as we have imagined.

In order to describe the benefits of CRM from the company's point of view, it is advisable to define them in clear terms and to describe the added value that the company can expect from a successful implementation. Although it may seem time-consuming to create detailed formulations, it is actually crucial. Specific goals will help inform decisions and set priorities for both the program team and the business sponsor.