CRM Consulting | MP Sales Consulting GmbH
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Customer Experience

German: Kundenerfahrung The customer experience (CX) comprises all impressions of the customer during the entire duration of a sales process or the entire customer relationship.

Customer Journey

German: Kundenreise The customer journey is "the journey" or path that the potential customer takes through various contact points with the company or service until they purchase a product.

Customer Lifecycle

Customer Lifecycle means customer life cycle. The customer lifecycle describes various phases of a potential customer or existing customer's relationship with a company or a product. The following phases are often defined: Need (arouse) Offer search Offer comparison Product selection Purchase Experience Brand loyalty Recommendation In the best case, the cycle then starts again from the beginning.

Customer Service

Customer Service means customer service in German. The term Customer Service covers all services that are geared towards customer care with the long-term aim of binding the customer to the company, the product or the service. The organizational unit in a company that deals with customer care is also called Customer Service.

Customer Touchpoints

Customer Touchpoints means customer touch points. Customer touchpoints are the points of contact between the customer and the company. Every moment when a potential customer comes into direct or indirect contact with a product or service is a customer touchpoint. Possible customer touchpoints include, for example, all types of advertising, recommendations, reviews, press reports, any direct contact [...]