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Customer Lifecycle

Customer Lifecycle means customer life cycle.

The customer life cycle describes different phases of a potential customer or existing customer's relationship with a company or a product. The following phases are often defined:

  1. Need (arouse)
  2. Offer search
  3. Offer comparison
  4. Product selection
  5. Purchase
  6. Experience
  7. Brand loyalty
  8. Recommendation

In the best case, the cycle then starts all over again.

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