"Fast fashion has a price. Somebody somewhere has to pay for it."
(by Lucia Schmidt)
The 5 biggest mistakes when evaluating a CRM solution
The 5 biggest mistakes you should avoid when evaluating a CRM solution. Finding a CRM solution is an important decision that can impact the growth and efficiency of a business. The right solution can help you manage your customer data, increase your sales and optimize your processes. The wrong solution, on the other hand, [...]
CRM is a strategic management issue
Customer Relationship Management (CRM) is a strategic leadership issue. Many companies often focus too much on technology and neglect the leadership culture when it comes to CRM projects. Yet leadership culture is a crucial success factor for the implementation and long-term effectiveness of CRM systems.
A missing CRM strategy is a success killer
A missing CRM strategy is a success killer, because the missing balance between strategy and realization, between people and technology, between company and customer often causes CRM projects to fail.
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