{"id":1250,"date":"2021-07-13T16:24:44","date_gmt":"2021-07-13T14:24:44","guid":{"rendered":"https:\/\/mp-sales-consulting.de\/?p=1079"},"modified":"2023-05-11T15:13:34","modified_gmt":"2023-05-11T15:13:34","slug":"crm-vision","status":"publish","type":"post","link":"https:\/\/www.mp-sales-consulting.de\/en\/crm-vision\/","title":{"rendered":"CRM vision - The beginning of every decision"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p><p>With a clear <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-vision\/\" target=\"_blank\" title=\"The CRM vision describes the target picture, i.e. our expectation of a future state in which everything works as we have imagined. In order to describe the benefits of CRM from the company&#039;s point of view, it is advisable to define them in clear terms and to describe the added value that the company can expect from a successful implementation. Although...\" class=\"encyclopedia\">CRM Vision<\/a> you manage to create an optimal solution for your company and your target customers. <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-strategie\/\" target=\"_blank\" title=\"Explanation The CRM (Customer Relationship Management) strategy refers to a holistic approach that companies take to optimize their customer relationships and thereby achieve sustainable business success. The aim of the customer relationship strategy is to better understand customers, to provide them with individual support, and to establish and maintain long-term customer relationships. Through a targeted focus on the needs and requirements of customers,...\" class=\"encyclopedia\">CRM strategy<\/a> to develop.<\/p>\n<p>For more and more companies, the customer is increasingly at the center of their activities. In sales management, this is also referred to as a customer-centric sales strategy. The focus is on the needs of the customer and the best possible solution to their requirements and problems, as the customer experience (<a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/customer-experience\/\" target=\"_blank\" title=\"German: Kundenerfahrung The customer experience (CX) comprises all impressions of the customer during the entire duration of a sales process or the entire customer relationship.\" class=\"encyclopedia\">customer experience<\/a>) or the so-called \"<a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/customer-journey\/\" target=\"_blank\" title=\"German: Kundenreise The customer journey is &quot;the journey&quot; or path that the potential customer takes through various contact points with the company or service until they purchase a product.\" class=\"encyclopedia\">customer journey<\/a>\" represents a significant competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This focus on the <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/kundenbeduerfnisse\/\" target=\"_blank\" title=\"Customer needs or need in general is understood in everyday language as desire, wish, demands or something mostly material necessary for life.\" class=\"encyclopedia\">Customer needs<\/a> as well as the customer relationship is becoming increasingly difficult as the complexity of our customers' needs continues to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a consistent and contemporary strategy as well as a clear vision, it is possible to address the target customers and to bind them to the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point you will be supported by a carefully prepared <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm\/\" target=\"_blank\" title=\"Customer relationship management, or CRM for short, refers to a company&#039;s consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.\" class=\"encyclopedia\">CRM<\/a>-strategy. The basis for the CRM strategy is a detailed analysis of the business strategy and goals as well as the company and sales processes. An essential point at this point is the \"customer journey\" and the \"customer experience\" with the own company as well as offered services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to meet the customer at every point and to support him in fulfilling his needs or solving his requirements in order to achieve his business goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the definition of the CRM vision, it becomes possible to define CRM as an ongoing process for customer acquisition and also retention. In essence, the CRM vision and the CRM strategy derived from it answer the questions about shaping the customer experience and sustainable loyalty to the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, companies and their sales teams are able to identify customer needs before the customer becomes aware of them. This makes it possible to pick up the customer personally at every point in both digital and analog form and to develop an individually oriented \"customer journey\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MP Sales Consulting, with its more than 20 years of experience in the <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/vertriebsmanagement\/\" target=\"_blank\" title=\"Sales management encompasses strategic, operational and controlling issues. It is the totality of all tasks for planning, organizing, controlling and establishing economically successful sales activities in the company.\" class=\"encyclopedia\">Sales Management<\/a>, supports you in the development of your CRM vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p><p>Benefit from our <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/crm-consulting\/\">CRM Consulting<\/a>to evaluate the CRM solution that is right for your business.<\/p>\n<p>Visit and follow us on <a href=\"https:\/\/www.linkedin.com\/company\/mp-sales-consulting\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/MP-Sales-Consulting-105618421686882\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/MPSalesConsult1\" rel=\"noopener\">Twitter<\/a> and <a href=\"https:\/\/instagram.com\/mpsalesconsulting\" rel=\"noopener\">Instagram<\/a>to get the latest information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit einer klaren CRM-Vision schaffen Sie es, eine f\u00fcr Ihr Unternehmen und Ihre Zielkunden optimale CRM-Strategie zu entwickeln. F\u00fcr immer mehr Unternehmen steht zunehmend der Kunde im Mittelpunkt ihres Wirkens. Im Sales Management wird dies auch als kundenzentrierte (customer centric) Vertriebsstrategie bezeichnet. Der Fokus wird auf die Bed\u00fcrfnisse der Kunden sowie die bestm\u00f6gliche L\u00f6sung ihrer [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,15,24],"tags":[17,18,19,20,22],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-relationship-management","category-blog","category-sales-management","tag-crm","tag-crm-beratung","tag-crm-strategie","tag-crm-vision","tag-customer-relationship-management"],"_links":{"self":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":1,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":5527,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1250\/revisions\/5527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}