{"id":1439,"date":"2021-10-13T08:03:45","date_gmt":"2021-10-13T06:03:45","guid":{"rendered":"https:\/\/mp-sales-consulting.de\/?p=1439"},"modified":"2023-05-04T16:25:38","modified_gmt":"2023-05-04T16:25:38","slug":"one-step-ahead-of-the-competition-with-crm","status":"publish","type":"post","link":"https:\/\/www.mp-sales-consulting.de\/en\/dem-wettbewerb-mit-crm-einen-schritt-voraus\/","title":{"rendered":"One step ahead of the competition with CRM"},"content":{"rendered":"<p>With a customer relationship management (<a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm\/\" target=\"_blank\" title=\"Customer relationship management, or CRM for short, refers to a company&#039;s consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.\" class=\"encyclopedia\">CRM<\/a>), the digitization and automation of sales processes is undertaken where it is possible and makes sense. Companies can gain a decisive competitive advantage as a result.<!--more--><\/p>\n<p>This is about much more than \"just\" storing and making available the contact data of customers and suppliers in a central location.<\/p>\n<p>Rather, CRM - Customer Relationship Management is about establishing customer management within the company and creating the basis for being one step ahead of the competition. In addition to contact data, this essentially includes the following information:<\/p>\n<ul>\n<li>Company information<\/li>\n<li>Contact person (incl. role, function, position in the <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/stakeholder\/\" target=\"_blank\" title=\"German: Anspruchsberechtigter All persons or groups of persons who are directly or indirectly affected by the company&#039;s activities or have a legitimate interest in them are called stakeholders. Stakeholders can also be used synonymously. Examples of stakeholders are managers, employees, suppliers, customers, unions, associations, investors, competitors, etc.\" class=\"encyclopedia\">Stakeholder<\/a>matrix)<\/li>\n<li>Touch points (touch points in marketing, sales, service, etc.)<\/li>\n<li>All activities (phone calls, e-mails, letters, visit reports, documents) to track customer interaction and business development<\/li>\n<li>Customer challenges in their business and how we can help them with them<\/li>\n<li>Customer satisfaction<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>The list can be extended at will to include topics that are important for the development of the respective customer relationship and help us to better understand the customer and support him in his challenges with our portfolio and services.<\/p>\n<p>This means that a large number of sales processes, particularly in business initiation and development, can be optimally digitized and also automated. An example of this is an automated service offer tailored to the needs of the customer as part of a marketing campaign or the after-sales process.<\/p>\n<p>In order to exploit the full potential of the possibilities, a simple <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-auswahl\/\" target=\"_blank\" title=\"CRM selection deals with the selection of a suitable software solution for customer relationship management. It is based on the functional and non-functional criteria described in the specifications.\" class=\"encyclopedia\">CRM selection<\/a> and -<a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/implementierung\/\" target=\"_blank\" title=\"Implementation - also called implementation - means the realization of previously planned strategies, measures, processes or software systems.\" class=\"encyclopedia\">Implementation<\/a> is not enough. Rather, in the run-up to a CRM selection and implementation, starting with the <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-vision\/\" target=\"_blank\" title=\"The CRM vision describes the target picture, i.e. our expectation of a future state in which everything works as we have imagined. In order to describe the benefits of CRM from the company&#039;s point of view, it is advisable to define them in clear terms and to describe the added value that the company can expect from a successful implementation. Although...\" class=\"encyclopedia\">CRM Vision<\/a>In this way, ideas and strategies can be developed with the help of which a CRM project can optimally support the corporate strategy and goals and close customer relationships - and thus enable positive sales developments - can be established.<\/p>\n<p>Here it helps to consult an external expert with relevant experience and a lack of operational blindness.<\/p>\n<p>Benefit from our <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/crm-consulting\/\">CRM Consulting<\/a>to evaluate the CRM solution that is right for your business.<\/p>\n<p>Visit and follow us on <a href=\"https:\/\/www.linkedin.com\/company\/mp-sales-consulting\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/MP-Sales-Consulting-105618421686882\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/MPSalesConsult1\" rel=\"noopener\">Twitter<\/a> and <a href=\"https:\/\/instagram.com\/mpsalesconsulting\" rel=\"noopener\">Instagram<\/a>to get the latest information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customer relationship management (CRM) is used to digitize and automate sales processes where it is possible and makes sense to do so. Companies can thereby gain a decisive competitive advantage.<\/p>","protected":false},"author":4,"featured_media":5655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,23,24],"tags":[17,22,34,42],"class_list":["post-1439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-relationship-management","category-mp-sales-consulting-news","category-sales-management","tag-crm","tag-customer-relationship-management","tag-digitalisierung","tag-prozessautomatisierung"],"_links":{"self":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":1,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"predecessor-version":[{"id":5565,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1439\/revisions\/5565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media\/5655"}],"wp:attachment":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}