{"id":6764,"date":"2024-01-26T17:23:48","date_gmt":"2024-01-26T16:23:48","guid":{"rendered":"https:\/\/www.mp-sales-consulting.de\/?p=6764"},"modified":"2024-05-11T07:17:20","modified_gmt":"2024-05-11T05:17:20","slug":"success-story-introduction-crm-solution-at-easy-bike-services-10","status":"publish","type":"post","link":"https:\/\/www.mp-sales-consulting.de\/en\/bei-crm-sind-mensch-und-strategie-alles\/","title":{"rendered":"CRM consulting: With CRM, people and strategy are everything!"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">As <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm\/\" target=\"_blank\" title=\"Customer relationship management, or CRM for short, refers to a company&#039;s consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.\" class=\"encyclopedia\">CRM<\/a>-As a consultant, I experience on a daily basis how companies search for the perfect recipe for successful customer relationships.<\/p>\n<p>One customer in particular caught my eye. The responsible board member realized that technology alone was not enough.<\/p>\n<p>The company I was advising realized that a dedicated employee, let's call her Sarah, could play the key role. Sarah's empathy and understanding of <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/kundenbeduerfnisse\/\" target=\"_blank\" title=\"Customer needs or need in general is understood in everyday language as desire, wish, demands or something mostly material necessary for life.\" class=\"encyclopedia\">Customer needs<\/a> made them the linchpin of our project.<\/p>\n<p>The strategy was just as important. Instead of relying on automated mass appeals, every step was carefully thought through. The <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-system\/\" target=\"_blank\" title=\"What is a CRM system? A CRM system is a software solution for recording and maintaining customer relationships. It provides a central collection point where companies can store information about customers and prospects, track customer interactions, and share important data with colleagues. Optimally, the CRM system provides companies with a 360-degree view of their customers. It is...\" class=\"encyclopedia\">CRM system<\/a> was not only used as a data storage device, but also as a tool to enable customized interactions.<\/p>\n<p>One highlight was when we developed a customized campaign that not only provided information but also aroused emotions.<\/p>\n<p>The result?<\/p>\n<p>Inspiring feedback and a sustainable <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/kundenbindung\/\" target=\"_blank\" title=\"In marketing, customer loyalty encompasses all of a company&#039;s measures aimed at triggering repeat purchasing behavior on the part of the customer and winning regular customers from walk-in customers through customer orientation and customer satisfaction.\" class=\"encyclopedia\">Customer loyalty<\/a>.<\/p>\n<p>This experience makes it clear that successful CRM systems are based on a combination of humanity and clever strategy.<\/p>\n<p>As a consultant, I know that in the world of CRM, people and strategy are the unbeatable combination for sustainable success.<\/p>","protected":false},"excerpt":{"rendered":"<p>\"Technology is great, but it's people and their smart strategies that create the real value in building successful relationships and businesses.\" - Bill Gates<\/p>","protected":false},"author":4,"featured_media":6915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[14,15,23],"tags":[44,17,18,34],"class_list":["post-6764","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-aktuelles","category-blog","category-mp-sales-consulting-news","tag-consulting","tag-crm","tag-crm-beratung","tag-digitalisierung","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=6764"}],"version-history":[{"count":3,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6764\/revisions"}],"predecessor-version":[{"id":6806,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6764\/revisions\/6806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media\/6915"}],"wp:attachment":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=6764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=6764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=6764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}