{"id":6868,"date":"2024-04-02T07:31:00","date_gmt":"2024-04-02T05:31:00","guid":{"rendered":"https:\/\/www.mp-sales-consulting.de\/?p=6868"},"modified":"2024-03-28T18:34:37","modified_gmt":"2024-03-28T17:34:37","slug":"success-story-introduction-crm-solution-at-easy-bike-services-21","status":"publish","type":"post","link":"https:\/\/www.mp-sales-consulting.de\/en\/mit-smartem-crm-wird-das-geschaeftsjahr-2024-zum-erfolg\/","title":{"rendered":"\"Smart CRM will make the 2024 financial year a success!\" - ITWelt.at"},"content":{"rendered":"<p>In companies with many customers, it can quickly become confusing, which is why Customer Relationship Management (<a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm\/\" target=\"_blank\" title=\"Customer relationship management, or CRM for short, refers to a company&#039;s consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.\" class=\"encyclopedia\">CRM<\/a>) serves as a solution. Modern CRM software keeps track of contacts and adapts to changing customer demands, which are evolving towards individual production and personalized support. Inflation has led customers to shop more cautiously and focus on trusted suppliers, forcing companies to better target their offerings.<\/p>\n<p>CRM makes this possible by combining useful customer relationship information with current market data to enable successful action. In addition to the classic order process, companies now also use <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/ki\/\" target=\"_blank\" title=\"Or AI, also called artificial intelligence, is a branch of computer science, it includes all efforts whose goal is to make machines intelligent.\" class=\"encyclopedia\">artificial intelligence<\/a> and modern software to analyze large amounts of data from social media and search histories and identify customer preferences. These insights not only help suppliers, but also provide hidden clues to preferences that customers themselves are not yet aware of.<\/p>\n<p>Companies are therefore increasingly relying on digital data analysis via <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-system\/\" target=\"_blank\" title=\"What is a CRM system? A CRM system is a software solution for recording and maintaining customer relationships. It provides a central collection point where companies can store information about customers and prospects, track customer interactions, and share important data with colleagues. Optimally, the CRM system provides companies with a 360-degree view of their customers. It is...\" class=\"encyclopedia\">CRM system<\/a>e that offer interfaces for corresponding analyses in order to understand and adapt to the market.<\/p>\n<h3 class=\"wp-block-heading\">These developments are completely reorganizing customer management<\/h3>\n<p>Advances in artificial intelligence will offer new opportunities for CRM and the optimization of customer relationships in 2024. It is an opportune time to get on board with professional CRM systems that meet the requirements of modern marketing based on <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/omnichannel-kommunikation\/\" target=\"_blank\" title=\"Omnichannel is a business model that helps companies improve the management of the customer experience by seamlessly connecting different communication channels. This approach is used in various industries such as healthcare, government, financial services, retail and telecommunications. Examples of such channels include physical locations, FAQ websites, social media, live web chats, mobile applications and telephone communications. Companies,...\" class=\"encyclopedia\">Omnichannel communication<\/a> sets.<\/p>\n<p>Customer interaction is increasingly taking place digitally, including dialogs in social networks and <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/chatbot\/\" target=\"_blank\" title=\"A chatbot is a text-based dialog system that allows chatting with a technical system. It has one area for text input and one for text output, which can be used to communicate with the system in natural language.\" class=\"encyclopedia\">Chatbot<\/a>s on websites. Companies need to evaluate these interactions in order to gain useful information, which is structured by CRM systems.<\/p>\n<p>If users understand the functionalities, customer communication is strengthened, not replaced.<\/p>\n<h3 class=\"wp-block-heading\">Successful use of CRM requires professional training<\/h3>\n<p>Entrepreneurs who equip themselves with CRM should therefore not only think about the software. Training in the use of the software is also important. Employees should learn how to utilize the full potential of this technology. They sift through the data and systematize it together with the machine. Data protection training is also a good idea. The European Union's data protection regulations are strict. Companies are not allowed to save and openly store private customer data without consent. A professional CRM is characterized by the fact that it meets the legal requirements and does not cause any problems. Entrepreneurs should bear this factor in mind from the outset. However, it is not a deterrent. In fact, many evaluations are also possible anonymously and do not violate applicable law.<\/p>\n<p>CRM is becoming a key economic factor insofar as it compensates to a certain extent for the shortage of skilled workers. A company does not need its own IT department to use the system. The evaluation of customer relationships enables high-quality work in the field, even with occasional staff changes. Every employee who has contact with the customer or communicates online can use the notes in the system to keep track of previous references. This results in communication that is well-informed and is perceived by the customer as coherent all round. This is exactly the kind of exchange that regular customers want.<\/p>\n<p>You can read the whole article here: <a href=\"https:\/\/itwelt.at\/news\/kommentar\/mit-smartem-crm-wird-das-geschaeftsjahr-2024-zum-erfolg\/\" rel=\"noopener\">\"Smart CRM will make the 2024 financial year a success!\" - ITWelt.at<\/a><\/p>\n<p>You are interested in a <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/services\/crm-consulting\/\">CRM Consulting<\/a> interested? Do not hesitate to contact us directly <a href=\"mailto:info@mp-sales-consulting.de\">Contact<\/a> or make an appointment directly for a <a href=\"https:\/\/outlook.office365.com\/owa\/calendar\/MPSalesConsulting@mp-sales-consulting.de\/bookings\/\">Initial consultation<\/a> to book.<\/p>","protected":false},"excerpt":{"rendered":"<p>Long-term sales do not depend on short-term campaigns. If you want to gain regular customers who will work with the company for years, you need to establish a solid customer relationship.<\/p>","protected":false},"author":4,"featured_media":288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[14,15,21,23],"tags":[44,17,18,34],"class_list":["post-6868","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-aktuelles","category-blog","category-customer-relationship-management","category-mp-sales-consulting-news","tag-consulting","tag-crm","tag-crm-beratung","tag-digitalisierung","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=6868"}],"version-history":[{"count":6,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6868\/revisions"}],"predecessor-version":[{"id":6874,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6868\/revisions\/6874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=6868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=6868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=6868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}