{"id":6899,"date":"2024-05-14T08:00:00","date_gmt":"2024-05-14T06:00:00","guid":{"rendered":"https:\/\/www.mp-sales-consulting.de\/?p=6899"},"modified":"2024-05-10T05:21:04","modified_gmt":"2024-05-10T03:21:04","slug":"success-story-introduction-crm-solution-at-easy-bike-services-24","status":"publish","type":"post","link":"https:\/\/www.mp-sales-consulting.de\/en\/wie-eine-crm-strategie-den-verkauf-nach-vorne-bringt-computerweekly-de\/","title":{"rendered":"\"How a CRM strategy brings sales forward\" - computerweekly.de"},"content":{"rendered":"<p>Like a <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-strategie\/\" target=\"_blank\" title=\"Explanation The CRM (Customer Relationship Management) strategy refers to a holistic approach that companies take to optimize their customer relationships and thereby achieve sustainable business success. The aim of the customer relationship strategy is to better understand customers, to provide them with individual support, and to establish and maintain long-term customer relationships. Through a targeted focus on the needs and requirements of customers,...\" class=\"encyclopedia\">CRM strategy<\/a> brings sales forward: In today's dynamic business world, daily market changes are the norm. A targeted sales strategy is crucial in order to prevail against competitors and retain customers in the long term. A customer relationship management strategy (<a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm\/\" target=\"_blank\" title=\"Customer relationship management, or CRM for short, refers to a company&#039;s consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.\" class=\"encyclopedia\">CRM<\/a>) makes this possible by focusing on customer relationships and adapting sales strategies to current market conditions and individual requirements. <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/kundenbeduerfnisse\/\" target=\"_blank\" title=\"Customer needs or need in general is understood in everyday language as desire, wish, demands or something mostly material necessary for life.\" class=\"encyclopedia\">Customer needs<\/a> customizes.<\/p>\n<p>Modernity <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-system\/\" target=\"_blank\" title=\"What is a CRM system? A CRM system is a software solution for recording and maintaining customer relationships. It provides a central collection point where companies can store information about customers and prospects, track customer interactions, and share important data with colleagues. Optimally, the CRM system provides companies with a 360-degree view of their customers. It is...\" class=\"encyclopedia\">CRM system<\/a>e go beyond simple data archiving and offer dynamic functions. They enable sales and marketing activities to be automated, allowing routine tasks to be completed more quickly and customized offers to be created. Thanks to the holistic 360-degree view of customers, cross- and <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/upselling\/\" target=\"_blank\" title=\"In upselling, the advantages of the higher product or service category are to be suggested to the customer by means of plausible arguments and, in particular, by product demonstrations, for example, greater benefits, convenience, etc. From the seller&#039;s point of view, there is a risk that upselling will make the buyer lose interest in buying the product, i.e. that he will neither buy the more expensive product nor...\" class=\"encyclopedia\">Upselling<\/a>-opportunities are identified and utilized.<\/p>\n<p>By integrating data from various sources such as social networks and big data analyses, companies can create forecasts for market developments and optimize their sales campaigns. This leads to increased customer satisfaction and a more efficient way of working for sales staff.<\/p>\n<p>To use CRM successfully, companies need to develop a CRM strategy and select suitable software that is tailored to their needs. Targeted employee training is also required to ensure that the system is used effectively.<\/p>\n<p>External experts can <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/implementierung\/\" target=\"_blank\" title=\"Implementation - also called implementation - means the realization of previously planned strategies, measures, processes or software systems.\" class=\"encyclopedia\">Implementation<\/a>They can support the transition process by helping with the selection and adaptation of the software and providing practical training. It is important not to limit the changeover to technical issues, but also to emphasize the benefits of the new technology for employees' day-to-day work. By taking a holistic approach, the implementation of CRM systems can lead to a renewal of the work culture and an increase in efficiency.<\/p>\n<p>You can read the whole article here: <a href=\"https:\/\/www.computerweekly.com\/de\/meinung\/Wie-eine-CRM-Strategie-den-Verkauf-nach-vorne-bringt?_gl=1*1m0adc4*_ga*NDU2MDQxOTQ3LjE3MTUwMDAwNzc.*_ga_TQKE4GS5P9*MTcxNTAwMDA3Ni4xLjEuMTcxNTAwMDA5MC4wLjAuMA..\" rel=\"noopener\">Full article at computerweekly.de<\/a><\/p>\n<p>You are interested in a <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/services\/crm-consulting\/\">CRM Consulting<\/a> interested? Do not hesitate to contact us directly <a href=\"mailto:info@mp-sales-consulting.de\">Contact<\/a> or make an appointment directly for a <a href=\"https:\/\/outlook.office365.com\/owa\/calendar\/MPSalesConsulting@mp-sales-consulting.de\/bookings\/\">Initial consultation<\/a> to book.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dynamic competition changes market conditions on a daily basis. If you want to assert yourself against the competition, you need to align your sales with a targeted CRM strategy.<\/p>","protected":false},"author":4,"featured_media":196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[14,15,21,23],"tags":[44,17,18,34],"class_list":["post-6899","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-aktuelles","category-blog","category-customer-relationship-management","category-mp-sales-consulting-news","tag-consulting","tag-crm","tag-crm-beratung","tag-digitalisierung","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=6899"}],"version-history":[{"count":4,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6899\/revisions"}],"predecessor-version":[{"id":6904,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6899\/revisions\/6904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media\/196"}],"wp:attachment":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=6899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=6899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=6899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}