{"id":6903,"date":"2024-05-21T08:00:00","date_gmt":"2024-05-21T06:00:00","guid":{"rendered":"https:\/\/www.mp-sales-consulting.de\/?p=6903"},"modified":"2024-05-08T16:13:02","modified_gmt":"2024-05-08T14:13:02","slug":"success-story-introduction-crm-solution-at-easy-bike-services-25","status":"publish","type":"post","link":"https:\/\/www.mp-sales-consulting.de\/en\/crm-die-qual-der-wahl-silicon-de\/","title":{"rendered":"\"CRM: Spoilt for choice\" - silicon.de"},"content":{"rendered":"<p>Marcel Petzold from MP Sales Consulting emphasizes the importance of selecting and adapting customer relationship management (<a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm\/\" target=\"_blank\" title=\"Customer relationship management, or CRM for short, refers to a company&#039;s consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.\" class=\"encyclopedia\">CRM<\/a>) software to the needs of each individual company. Modern <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-system\/\" target=\"_blank\" title=\"What is a CRM system? A CRM system is a software solution for recording and maintaining customer relationships. It provides a central collection point where companies can store information about customers and prospects, track customer interactions, and share important data with colleagues. Optimally, the CRM system provides companies with a 360-degree view of their customers. It is...\" class=\"encyclopedia\">CRM system<\/a>e offer much more than a knowledge archive for customer information. They provide an overview of production, market developments and support the strategic planning of sales campaigns.<\/p>\n<p>Given the large number of CRM providers worldwide, it is crucial to find the right software. Quality criteria such as user-friendliness, data protection, the manufacturer's reputation and reliable customer support play an important role. Flexible systems that can be adapted to the future development of the company are recommended.<\/p>\n<p>Petzold emphasizes a systematic approach to the selection and introduction of CRM systems. Companies should analyze their customers and their ideas about customer relationships before looking at the functions and requirements of a CRM system. A practical test is crucial in order to check the user-friendliness and adapt the system to the company's needs.<\/p>\n<p>The introduction of a CRM system requires careful preparation and staff training. An experienced IT consultant can plan the transition from old to new systems in a targeted manner and accompany the implementation process on site. Fine-tuning the system to specific requirements ensures long-term support for business processes and improved quality of customer relationships.<\/p>\n<p>Petzold emphasizes that CRM software should not only be seen as an administrative tool, but also as a driver for the development of the organizational culture. Through targeted use and training, CRM software can relieve the burden on employees and contribute to flexibility in customer contact.<\/p>\n<p>You can read the whole article here: <a href=\"https:\/\/www.silicon.de\/41713405\/crm-die-qual-der-wahl#\" rel=\"noopener\">Full article at silicon.de<\/a>.<\/p>\n<p>You are interested in a <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/services\/crm-consulting\/\">CRM Consulting<\/a> interested? Do not hesitate to contact us directly <a href=\"mailto:info@mp-sales-consulting.de\">Contact<\/a> or make an appointment directly for a <a href=\"https:\/\/outlook.office365.com\/owa\/calendar\/MPSalesConsulting@mp-sales-consulting.de\/bookings\/\">Initial consultation<\/a> to book.<\/p>","protected":false},"excerpt":{"rendered":"<p>Software for customer relationship management must be selected precisely and adapted to the individual company in a practical test, says IT consultant Marcel Petzold from MP Sales Consulting.<\/p>","protected":false},"author":4,"featured_media":196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[14,15,21,23],"tags":[44,17,18,34],"class_list":["post-6903","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-aktuelles","category-blog","category-customer-relationship-management","category-mp-sales-consulting-news","tag-consulting","tag-crm","tag-crm-beratung","tag-digitalisierung","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=6903"}],"version-history":[{"count":2,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6903\/revisions"}],"predecessor-version":[{"id":6912,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/6903\/revisions\/6912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media\/196"}],"wp:attachment":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=6903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=6903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=6903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}