{"id":7864,"date":"2025-10-06T12:00:00","date_gmt":"2025-10-06T10:00:00","guid":{"rendered":"https:\/\/www.mp-sales-consulting.de\/?p=7864"},"modified":"2025-10-09T08:10:33","modified_gmt":"2025-10-09T06:10:33","slug":"these-are-the-reasons-why-your-crm-costs-more-than-it-brings-in","status":"publish","type":"post","link":"https:\/\/www.mp-sales-consulting.de\/en\/das-sind-die-gruende-warum-ihr-crm-mehr-kostet-als-es-einbringt\/","title":{"rendered":"These are the reasons why your CRM costs more than it earns."},"content":{"rendered":"<p>According to a study by Salesforce, only 37% of companies use their <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm-system\/\" target=\"_blank\" title=\"What is a CRM system? A CRM system is a software solution for recording and maintaining customer relationships. It provides a central collection point where companies can store information about customers and prospects, track customer interactions, and share important data with colleagues. Optimally, the CRM system provides companies with a 360-degree view of their customers. It is...\" class=\"encyclopedia\">CRM system<\/a> effective*.<\/p>\n<p>This means that 63% is wasting its investment.<\/p>\n<p>Last week I spoke to a managing director. 25 employees, \u20ac4.2 million turnover, \u20ac28,000 a year for her <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/crm\/\" target=\"_blank\" title=\"Customer relationship management, or CRM for short, refers to a company&#039;s consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.\" class=\"encyclopedia\">CRM<\/a>-system.<\/p>\n<p>His honest assessment after 18 months:<\/p>\n<p>\u274c Only 31% of the <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/enzyklopaedie\/lead\/\" target=\"_blank\" title=\"Lead means to lead. In the CRM context, it refers to a prospect. In the context of sales, a lead means a contact with a potential customer (prospect). Depending on the organization, the definition of the term &quot;lead&quot; can vary. For some companies, a &quot;lead&quot; is a contact that has already been determined to be a potential customer. Often, a lead is also defined as...\" class=\"encyclopedia\">Lead<\/a>s are systematically followed up (the rest disappears in day-to-day business) \u274c 1.8 hours a day are lost by each salesperson with inefficient data maintenance \u274c 23% of deals are not followed up in time<\/p>\n<p>The bitter truth: a poorly implemented CRM is more expensive than none at all.<\/p>\n<p>But here comes the tipping point: companies with well-implemented CRM systems increase their sales productivity by an average of 34% (source: Harvard Business Review)*.<\/p>\n<p>The difference? You invest not only in software, but also in processes and training.<\/p>\n<p>The crucial question: Is your CRM working for you or against you?<\/p>\n<p>P.S.: If you like this article, please share it with your network and follow us for more inspiration.<\/p>\n<p>*Sources available on request<\/p>\n<p>You are interested in a <a href=\"https:\/\/www.mp-sales-consulting.de\/en\/services\/crm-consulting\/\">CRM Consulting<\/a> interested? Do not hesitate to contact us directly <a href=\"mailto:info@mp-sales-consulting.de\">Contact<\/a> or make an appointment directly for a <a href=\"https:\/\/outlook.office365.com\/owa\/calendar\/MPSalesConsulting@mp-sales-consulting.de\/bookings\/\">Initial consultation<\/a> to book.<\/p>","protected":false},"excerpt":{"rendered":"<p>Laut einer Studie von Salesforce nutzen nur 37% der Unternehmen ihr CRM-System effektiv.* Das bedeutet: 63% verschwenden ihr Investment. Letzte Woche habe ich mit einem Gesch\u00e4ftsf\u00fchrer gesprochen. 25 Mitarbeiter, 4,2 Mio \u20ac Umsatz, 28.000 \u20ac j\u00e4hrlich f\u00fcr ihr CRM-System. Seine ehrliche Bilanz nach 18 Monaten: \u274c Nur 31% der Leads werden systematisch nachverfolgt (der Rest [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,14,21],"tags":[44,18],"class_list":["post-7864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-aktuelles","category-customer-relationship-management","tag-consulting","tag-crm-beratung"],"_links":{"self":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/7864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=7864"}],"version-history":[{"count":2,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/7864\/revisions"}],"predecessor-version":[{"id":7884,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/posts\/7864\/revisions\/7884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media\/7863"}],"wp:attachment":[{"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=7864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=7864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mp-sales-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=7864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}