Independent CRM Consulting for your business success
With our CRM consulting to higher customer loyalty and more sales!
You are in the right place if:
- you a navigator through the CRM-need jungle that brings light into the darkness
- you are not a pawn of the CRM manufacturers and -Implementationservice provider and want to remain in the "driver's seat" at all times
- You do not intend to pay more for your CRM than absolutely necessary
- you want to implement your CRM project in time and quality
- You want to ignite the sales boost for more sales and contribution margin
Our CRM consulting is the optimal interface between business, IT and CRM
Thanks to our many years of experience in the areas of CRM, IT and business, our CRM Consulting the ideal interface between the sales, marketing, service and IT departments.
We have extensive experience in a wide range of industries and can therefore apply our "best practices" approach to CRM consulting to your benefit.
Our modular CRM consulting leads to the best result for your company. Conveniently choose the scope of consulting you need now!
We accompany you optionally in the whole process from the first idea up to the Go-Live of your new CRM systems or only in the modules you need. We keep it simple.
CRM Consulting
CRM consulting with bite - We make your digital customer management a success!
CRM Project Management
CRM project management with passion - we ensure smooth implementation!
CRM implementation
The starting signal for your successful CRM - We accompany you during the introduction!
CRM operational support
Achieve success with our CRM operations support - We help you achieve full performance!
You want to convince yourself of our CRM consulting competence?
Then simply book an initial and non-binding CRM consultation here:
Our references
We could start praising ourselves here, but we'd rather leave that to our references. Be inspired by the projects from our CRM consulting that we have already successfully implemented and see our expertise for yourself.
News
Here you will find a wide selection of news and blog posts on current topics and interesting developments relating to our CRM consulting. Browse through our articles, be inspired by our experiences and insights and use our site as a valuable resource for your own projects.
How successful entrepreneurs get their sales force hungry and fit. And keep them hungry and fit. 👇
Frequently asked questions about CRM consulting
What is a CRM consultant?
CRM consultants support customers in finding and implementing a CRM system for customer relationship processes and analyze the processes and structures in the company for this purpose.
What is the task of CRM consulting?
CRM consulting supports companies in the strategy, selection and implementation of customer relationship management systems (CRM). Consultants analyze existing processes, define requirements, select the appropriate software and train employees to optimize customer relationships and increase business success. The aim is to ensure effective use of the CRM system and to increase profitability through improved customer relations. Customer loyalty to increase
What are the core areas of CRM consulting?
- Strategy development: Development of a customer-centric strategy based on the company's goals and processes.
- Requirements analysis: Analysis of existing processes to define clear requirements and priorities for the CRM system.
- System selection: Independent selection of the most suitable CRM software based on the defined criteria.
- Implementation: Introduction and configuration of the CRM system and its integration into other company applications.
- Training: Training of employees to ensure effective and smooth use of the new system.
- Data management: Ensuring the quality and accessibility of customer data within the system.
- Project Management: Taking over the project management and interface function to software providers and internal Key Usern.
What is CRM in consulting?
Customer Relationship Management (CRM) comprises integrated technologies for documenting, tracking and managing a company's relationships and interactions with existing and potential customers. CRM supports the sales process and promotes enterprise resource planning (ERP) initiatives.
What is CRM?
CRM stands for Customer Relationship Management and is a business strategy and software solution for systematically designing, managing and improving customer relationships. The aim is to build long-term and profitable relationships with existing and potential customers through a customer-oriented approach.
- Strategy:
CRM as a corporate strategy means bundling and optimizing all customer-related activities across marketing, sales and service.
- Software:
CRM systems are software solutions that help to collect and manage customer data, interactions and communication channels in one central location.
- Goals:
- Increase customer satisfaction and loyalty
- Increasing the efficiency of sales, marketing and customer service
- Improved customer approach through targeted information and personalized offers
- Increase in order volume and profitability
What are the 4 types of CRM?
Understanding the four main types of CRM - operational, analytical, collaborative and strategic - is fundamental to making informed decisions that move your business forward.
What are CRM tasks?
Modern CRM systems support marketing, sales and customer service, improve customer contact and help with strategic decisions. The aim is to retain customers in the long term, achieve market success and promote company growth.
When does CRM make sense?
CRM as a strategy (not just as a tool) makes sense if value creation comes primarily from long-term customer relationships and you want to act across teams, document and evaluate customer relationships and make sales more predictable.
CRM is worthwhile for any company that wants to actively manage its customer relationships - especially for B2B companies with complex sales structures or a growing customer base.
What is the aim of CRM?
The objectives of customer relationship management (CRM) include long-term customer loyalty, increasing customer satisfaction and loyalty as well as increasing efficiency within the company. CRM pursues the goal of strengthening customer relationships by addressing them individually and tailored to their needs, resulting in higher sales through up- and down-selling. Cross-selling and better acquisition of new customers. At the same time, CRM helps to optimize business processes, improve internal communication and enable data-supported strategic decision-making.
What are common CRM systems?
There are hundreds of systems worldwide that are offered as CRM systems. In Germany alone, around 100 such systems can be found on a regular basis.
However, the top systems in Germany are:
- Salesforce
- Microsoft Dynamics 365
- Hubspot
- Pipedrive
- sugarcrm
- Zoho
- SAP
- SuperOffice
- Oracle
- CAS genesisWorld
Which CRM systems does MP Sales Consulting GmbH advise on?
Our focus is on Microsoft Dynamics 365 Customer Engagement (Sales, Marketing, Customer Service) - a flexible Platform, which can be perfectly adapted to company processes.
How long does a CRM project take?
It depends on the scope. Small projects can be implemented in 2-4 weeks (e.g. our Dynamics 365 „APEX4ward“), larger ones Rollouts can take several months. A clear, standardized approach is important.
What does CRM consulting cost?
The costs vary depending on the project size, system and objectives. For smaller companies, CRM implementations often start at around €8,000. However, the costs can quickly exceed €100,000 for more complex structures.
What is the difference between CRM strategy and CRM system?
The strategy defines the why and how - i.e. goals, processes and use. The system is the tool to implement this strategy technically. Without a strategy, any tool is ineffective.
What is the best way to get started with CRM?
Start with a free CRM potential analysis. Together, we will examine where you stand today, which processes are worth digitizing and which CRM setup will provide the greatest leverage.
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