Every week I hear the same sentence somewhere:
„When marketing is more Leads would deliver, we would sell more!“
Wait a minute.
According to a study by MarketingSherpa, only 27% of all marketing leads are contacted by sales*.
Of these 27%, only 19% are systematically tracked.
Let's do the math:
➡️ 1,000 leads from marketing
➡️ 270 will be contacted
➡️ 51 are processed systematically
That's 5.1% of your original leads!
You do not have too few leads.
You are wasting the ones you have.
The solution lies not in quantity, but in systematic processing.
Before you call for more leads:
1️⃣ Analyze your current lead processing
2️⃣ Define clear qualification criteria
3️⃣ Establish systematic follow-up processes
4️⃣ Measure conversion rates instead of lead numbers
A company with 100 well-processed leads sells more than one with 1,000 ignored ones.
What is the lead processing rate in your company?
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*Sources available on request
[https://www.mp-sales-consulting.de/leistungen-crm consulting/crm-advice/](https://www.mp-sales-consulting.de/leistungen-crm-beratung/crm-beratung/ "smartCard-inline")
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