These are the reasons why your CRM costs more than it earns.
According to a study by Salesforce, only 37% of companies are using their CRM system effectively.* That means 63% are wasting their investment. Last week I spoke to a managing director. 25 employees, €4.2 million turnover, €28,000 per year for their CRM system. His honest assessment after 18 months: ❌ Only 31% of leads are systematically followed up (the rest [...]
CRM-Tacheles #4 - From data to actions.
Welcome to the latest issue of "CRM-Tacheles"! In this issue, we focus on a particularly relevant topic for companies that want to manage their customer relationships effectively: How can the myriad of data collected on a daily basis be transformed into concrete and targeted actions? The answer is a well-implemented CRM system.
CRM-Tacheles #3 - What do CRM systems do?
Welcome to the third edition of our "CRM Tacheles" series. Today we take a closer look at the potential of CRM systems and show why they are an indispensable tool for every modern company.
If you don't use CRM today, you'll pay for it tomorrow...
Imagine you are the captain of a ship. Without radar and compass, you try to navigate the unpredictable ocean. Crazy, right? That's exactly how your business feels if you don't use a well thought-out CRM strategy.
CRM-Tacheles #2 - Systematic market development - the key to the 21st century.
Do you want to be successful in the 21st century? Then you've come to the right place! Welcome to the second edition of "CRM-Tacheles", in which we uncover the key secrets of successful customer relationships.
CRM-Tacheles #1 - What actually is CRM?
Today we are launching a new series on our website: CRM-Tacheles. In this series, we want to take an in-depth look at a topic that is of central importance to many companies: Customer Relationship Management (CRM).
"The best strategies for choosing the ideal CRM system" - it-daily.net
Without the right business software, companies today are barely competitive, if at all. The CRM system offers a modern solution. It enables companies to get to know their customers better and respond to their needs more effectively.
"CRM: Spoilt for choice" - silicon.de
Software for customer relationship management must be selected precisely and adapted to the individual company in a practical test, says IT consultant Marcel Petzold from MP Sales Consulting.
"How a CRM strategy brings sales forward" - computerweekly.de
Dynamic competition changes market conditions on a daily basis. If you want to assert yourself against the competition, you need to align your sales with a targeted CRM strategy.
"CRM 2024 - the key to business success" - medienmanager.at
Maintaining customer relationships ensures long-term loyalty to a company and customer satisfaction. In view of increased competition and the general economic situation, it is advisable for every company to take a close look at CRM.
DE 
EN