In a specialist article recently published on CoachingMag.de was published, explains Marcel PetzoldCEO of the MP Sales Consulting GmbHthe decisive role of modern customer relationship management (CRM) for business success in 2024. As an expert in supporting companies in the efficient Customer loyalty and maintenance, MP Sales Consulting also helps to maintain a presence in the trade press.
Effective customer orientation through CRM
The article emphasizes that effective customer orientation is the foundation of successful business relationships that can be fruitful for both sides. However, especially in times when companies serve numerous customers, managing these relationships becomes a complex challenge. This is precisely where customer relationship management comes in. Petzold explains that this year faces particular challenges, characterized by rising energy prices, inflation and rapid progress in the field of artificial intelligence (AI).
Successful companies show that high sales can be achieved even in times of crisis. This is achieved through customized offers and the development of long-term business relationships. A modern CRM offers a comprehensive overview of customer contacts and creates a new entrepreneurial ability to act for the year 2024.
CRM transformation through changed communication
The changes in communication have also transformed CRM. Today, customer contact takes place via various channels, from face-to-face to digital Platformsuch as social media. A modern CRM integrates these channels and uses the potential of AI to collect and evaluate important information.
Ultimately, it is personal contact that enables long-term customer loyalty. Man and machine must harmonize in CRM interaction. Training in CRM is therefore essential in order to fully exploit the potential of these systems.
2024 therefore offers the opportunity to use the new technical possibilities and build successful customer relationships. Marcel Petzold and his team are ready to accompany companies on this path and offer them the best possible CRM solutions.
Brief information on the author Marcel Petzold:
Marcel Petzold has more than two decades of practical experience in various corporate environments. His expertise is based not only on theoretical literature, but also on active sales activities and consulting companies in the selection, introduction and optimization of CRM and other IT systems.
If you are interested in the article, you can read it here: "What modern customer relationship management can do" - coachingmag.de
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