CRM will remain a key success factor for companies in 2024, as it is the long-term Customer loyalty and satisfaction. Marcel Petzold, CEO of MP Sales Consulting, emphasizes the importance of CRM and describes the current trends in this area.
The increasingly dynamic nature of the business world requires the integration of artificial intelligence (AI) in CRM systeme to remain competitive. AI makes it possible to analyze large volumes of data in order to Customer needs at an early stage, which provides a decisive competitive advantage.
Data protection is of great importance in the face of AI-based systems, as customer trust and the protection of sensitive data are inseparable. Companies must ensure that customer data is protected from unauthorized access to avoid fines and reputational damage.
Multi-channel communication is essential to reach customers through different channels. CRM systems can help ensure personalized and consistent communication and provide quick responses with the help of AI to increase customer satisfaction.
Despite the use of AI, qualified employees remain indispensable. Companies must invest in training and further education to prepare their employees for the integration and handling of advanced technologies such as AI.
Overall, it is clear that the integration of AI into CRM systems is a key to business success in 2024. Companies that adapt this technology at an early stage can gain significant competitive advantages.
You can read the whole article here: Full article at Medienmanager.at
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