Marcel Petzold: "As an entrepreneur, salesperson and CRM-consultant, I have experienced the transformative power of CRM systemup close and personal."
CRM systems are not only a technological innovation, but also a key to making real connections. The introduction of a standardized CRM system can be a game changer for companies.
It enables them not only to organize customer information efficiently, but also to maintain personal relationships. Through personalized interactions, they understand their customers' needs better and can respond to them individually.
The automation of these systems is another blessing. It gives us time that we can invest in personal conversations.
However, the problem lies in the individual requirements that very few standard systems can map "out-of-the-box". This is where the wheat is quickly separated from the chaff, as the individual requirements must be met by the new CRM system.
The circle of potential providers who can manage the balancing act between standard and individuality is quickly narrowing.
Marcel Petzold: "I am convinced that the key to success lies not only in the standardization of processes, but also in the individual design of customer relationships. A standardized CRM system that can be configured to our individual needs will be the real game changer."
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