Yes, you have read correctly. 🔥
A study by the Sales Management Association shows that 87% of newly learned sales techniques are forgotten after 30 days*.
Why is that?
Well, because the basics are missing.
While companies spend thousands on "sales techniques" and "objection handling", they ignore the real problem:
Your sales processes are not systematized.
It's like driving Formula 1 with a broken engine.
The reality according to CSO Insights:*
➡️ Only 58% of the sales teams achieve their targets
➡️ 67% of salespeople spend more time on administration than on selling
➡️ Companies with standardized processes are 28% more successful
The solution is obvious:
Before you book your next training session, ask yourself:
"Do my people even have the right tools and processes to be successful?"
Processes create the basis. Training optimizes them.
Do you agree or do you see it differently? 👇
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*Sources available on request
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