This week we had a conversation with a managing director.
18 employees, € 2.8 million turnover.
His "CRM": An Excel spreadsheet.
With 12 different versions. On 8 different computers.
The consequences according to his own analysis:
💸 14% Loss of time due to double processing Leads
💸 An average of 45 minutes per day for manual data maintenance per employee
💸 3 out of 10 follow-ups are forgotten or done too late
According to a study by Nucleus Research, poor data management costs companies an average of 12% of their annual turnover*.
"But Excel doesn't cost anything!" was his argument.
Wrong. Excel costs you growth.
You will not see the hidden costs on the invoice:
➡️ Missed opportunities
➡️ Inefficient working time
➡️ Frustrated employees
➡️ Dissatisfied customers
A professional CRM often pays for itself in the first quarter.
How expensive is your "free" Excel really?
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*Sources available on request
[https://www.mp-sales-consulting.de/leistungen-crm consulting/crm-beratung/](https://www.mp-sales-consulting.de/leistungen-crm-beratung/crm-beratung/ "smartCard-inline")
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