According to a study by Salesforce, only 37% of companies use their CRM system effective*.
This means that 63% is wasting its investment.
Last week I spoke to a managing director. 25 employees, €4.2 million turnover, €28,000 a year for her CRM-system.
His honest assessment after 18 months:
❌ Only 31% of the Leads are systematically followed up (the rest disappears in day-to-day business) ❌ 1.8 hours a day are lost by each salesperson with inefficient data maintenance ❌ 23% of deals are not followed up in time
The bitter truth: a poorly implemented CRM is more expensive than none at all.
But here comes the tipping point: companies with well-implemented CRM systems increase their sales productivity by an average of 34% (source: Harvard Business Review)*.
The difference? You invest not only in software, but also in processes and training.
The crucial question: Is your CRM working for you or against you?
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*Sources available on request
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