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I started in sales in 1997 - at a time when CRM systems were little more than digital card index boxes. No AI, no real-time data, no automated lead prioritization. If I wanted to know what my customers needed, I had to call them. Or simply guess. Since then, I've been through it all: from classic product salesperson to solution seller to trusted advisor. But what's coming now will catapult sales to a whole new level. It's more than just a trend - it's a profound change. And those who miss it will be left behind.

In 'Tacheles im Vertrieb #2 - Das Skillset für die Zukunft' you will discover why active listening is the underestimated superpower of successful sales professionals. Find out how you can develop this key skill in a targeted way to understand customer needs more deeply, build trust and set yourself apart from the competition. Essential knowledge for anyone who wants to stay fit for the future in sales.

In 'Tacheles im Vertrieb #1 - Die Revolution', we relentlessly reveal how modern sales are changing. Find out which outdated strategies you should leave behind and which innovative approaches really work today. A must-read for all sales professionals who don't want to be overrun by the revolution.

Welcome to the latest issue of "CRM-Tacheles"! In this issue, we focus on a particularly relevant topic for companies that want to manage their customer relationships effectively: How can the myriad of data collected on a daily basis be transformed into concrete and targeted actions? The answer is a well-implemented CRM system.

Welcome to the third edition of our "CRM Tacheles" series. Today we take a closer look at the potential of CRM systems and show why they are an indispensable tool for every modern company.

Imagine you are the captain of a ship. Without radar and compass, you try to navigate the unpredictable ocean. Crazy, right? That's exactly how your business feels if you don't use a well thought-out CRM strategy.