MP Sales Logo

With a customer relationship management (CRM), the digitization and automation of sales processes is undertaken where it is possible and makes sense. Companies can gain a decisive competitive advantage as a result.

This is about much more than "just" storing and making available the contact data of customers and suppliers in a central location.

Rather, CRM - Customer Relationship Management is about establishing customer management within the company and creating the basis for being one step ahead of the competition. In addition to contact data, this essentially includes the following information:

  • Company information
  • Contact person (incl. role, function, position in the Stakeholdermatrix)
  • Touch points (touch points in marketing, sales, service, etc.)
  • All activities (phone calls, e-mails, letters, visit reports, documents) to track customer interaction and business development
  • Customer challenges in their business and how we can help them with them
  • Customer satisfaction
  • etc.

The list can be extended at will to include topics that are important for the development of the respective customer relationship and help us to better understand the customer and support him in his challenges with our portfolio and services.

This means that a large number of sales processes, particularly in business initiation and development, can be optimally digitized and also automated. An example of this is an automated service offer tailored to the needs of the customer as part of a marketing campaign or the after-sales process.

In order to exploit the full potential of the possibilities, a simple CRM selection and -Implementation is not enough. Rather, in the run-up to a CRM selection and implementation, starting with the CRM VisionIn this way, ideas and strategies can be developed with the help of which a CRM project can optimally support the corporate strategy and goals and close customer relationships - and thus enable positive sales developments - can be established.

Here it helps to consult an external expert with relevant experience and a lack of operational blindness.

Benefit from our CRM Consultingto evaluate the CRM solution that is right for your business.

Visit and follow us on LinkedIn, Facebook, Twitter and Instagramto get the latest information.

If you are facing the challenge of finding and evaluating a CRM implementation partner, contact us now!

More contributions

Salesforce vs. Microsoft Dynamics - How to make the right decision!

Choosing between Salesforce and Microsoft Dynamics isn't easy, but it can have an impact on the success of your business.

Employee interview: CRM Feel Good Manager

It is with great pleasure that we would like to present our latest employee interview in the Newsroom.

How AI is revolutionizing customer relationship management

The future of CRM lies in the combination with AI (Artificial Intelligence)!

Upselling and cross-selling: How companies exploit opportunities with CRM systems

Upselling and cross-selling are often a challenge for companies. How can you use these strategies effectively with CRM systems without annoying your customers or losing them?

Success Story: Introduction of a CRM solution at easy-bike-services

It is with great pleasure that we would like to present our latest Success Story Introduction CRM solution at easy-bike-services in the Newsroom.

Merry Christmas and a good start 2023

No amount of money can buy the contemplation and peace of the Christmas season. 

Newsletter subscription

Stay up to date with our tips and current information on CRM topics.