Specifications
The requirements specification describes in detail all requirements of the customer for a system or product. It should document all functional and non-functional requirements. It serves as a catalog of requirements for defining the achievement of objectives and as a basis for estimating the effort required as well as for monitoring the achievement of objectives.
Lead
Lead means to lead. In the CRM context, it refers to a prospect. In the context of sales, a lead means a contact with a potential customer (prospect). Depending on the organization, the definition of the term "lead" can vary. For some companies, a "lead" is a contact that has already been determined to be a potential customer. Often, a lead is also defined as [...]
Lead generation
Lead generation means prospect acquisition. Lead generation describes measures for acquiring potential interested parties. Possible ways of generating leads include, for example, registering for a newsletter, recording trade fair visitors or event participants, motivating potential prospects to contact one's own company, and so on.
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