CRM Consulting | MP Sales Consulting GmbH

Change Management

Change management or change management describes all measures on the path of implementation from an initial state to a target state, which bring about a comprehensive and lived change in companies.

Channel Management

Channel management refers to the coordination and management of all sales channels that a company uses to reach its customers.


A chatbot is a text-based dialog system that allows chatting with a technical system. It has one area for text input and one for text output, which can be used to communicate with the system in natural language.

Consultative Value Selling

Consultative; Value; Selling This sales method puts the customer's benefit in the foreground. It answers the question, "What do I get out of it?" A sales consultant working according to this method analyzes the needs, wishes and also fears and bottlenecks of the customer and offers appropriate solutions.


Customer relationship management, or CRM for short, refers to a company's consistent focus on its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important component and enables in-depth relationship marketing.

CRM selection

CRM selection deals with the selection of a suitable software solution for customer relationship management. It is based on the functional and non-functional criteria described in the specifications.

CRM Consulting

CRM consulting: A comprehensive explanation CRM consulting deals with the strategic planning, implementation and optimization of customer relationship management (CRM) systems in companies. CRM is a holistic approach that aims to strengthen customer loyalty, improve customer satisfaction and optimize business processes by capturing all relevant customer information in a central database and using it efficiently. To [...]

CRM Lifecycle

German: CRM Lebenszyklus (CRM lifecycle) Describes the lifecycle of a CRM system from planning to implementation to continuous adaptation.

CRM processes

The CRM processes support or control the company's focus on the customer. The goals and measures from the CRM strategy form the basis for operational CRM. Thus, the operational CRM processes are sub-processes broken down to fulfill the strategic process.

CRM strategy

Explanation The CRM (Customer Relationship Management) strategy refers to a holistic approach that companies take to optimize their customer relationships and thereby achieve sustainable business success. The aim of the customer relationship strategy is to better understand customers, to provide them with individual support, and to establish and maintain long-term customer relationships. Through a targeted focus on the needs and requirements of customers [...]